Trade marketing agency focused in strategic consultancy and execution plans both on and off trade
TBC Global is a team with proven experience in FMCG, in general management, marketing and sales positions. The experience gained has allowed us to work on launching strategies (foreign companies willing to land in Spain), and in consultancy looking for improving the efficiency of executing commercial teams, bonus models, benchmarking and consumer analysis.
CONSUMER INTELLIGENCE
Who's our consumer? Do I know his purchase drivers?
CONSUMER INSIGHTS
SHOPPER MARKETING / MISTERY SHOPPING
TARGETS & TOUCHPOINTS
STRATEGIC MARKETING
Is it my product what the market demands? What should our positioning be? How do I manage the category and in which channels should I invest?What competitive strategy should I follow?
BRAND / PRODUCT
CONSUMER / PURCHASER
CHANNELS & CATMAN
COMPETITIVE STRATEGY
OPERATIONAL STRATEGY
How to activate your brand through a 360 business model?
DIGITAL MARKETING (SoM, PR, Comunication)
PAID MEDIA (online)
FIELD MARKETING
TRADE MARKETING
IMPLEMENTATION MODEL AND ACTIONS
Brand activation
EXECUTION MONITORING AND ROI
Were the actions efficient?
10
We have a large pool of collaborators who help us to develop the most efficient strategy and analysis, always having specialists by channel and category.
10
Point-of-sale execution does not end in the POS. Through our own development software, TBC Sales Teams collects and reports all the information to TBC Global, which analyzes, together with the project coordinators and the business management, the obtained results. Our team analyzes data, establishes the improvements and proposes.
We develop tailor-made reports for the brand, and provide access to information via web or webs, since we have various tools for POS control.
