Trade marketing agency focused in strategic consultancy and execution plans both on and off trade
TBC Global is a team with proven experience in FMCG, in general management, marketing and sales positions. The experience gained has allowed us to work on launching strategies (foreign companies willing to land in Spain), and in consultancy looking for improving the efficiency of executing commercial teams, bonus models, benchmarking and consumer analysis.
We use a waterfall consulting model that includes a kaleidoscopic analysis of brand's current status , as well as the pathways for the development and positioning of it.
We have a large pool of collaborators who help us to develop the most efficient strategy and analysis, always having specialists by channel and category.
We analyze the work done
Point-of-sale execution does not end in the POS. Through our own development software, TBC Sales Teams collects and reports all the information to TBC Global, which analyzes, together with the project coordinators and the business management, the obtained results. Our team analyzes data, establishes the improvements and proposes.
We develop tailor-made reports for the brand, and provide access to information via web or webs, since we have various tools for POS control.